Sports Affinity presents: Meet Liron Fanan, GM of NBA Cleveland Charge

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Meet Liron Fanan
General Manager of the  Cleveland Charge

Wednesday, March 24, 2025
8:00pm Eastern / 5:00pm Pacific

Liron Fanan is the General Manager of the Cleveland Charge. She is the first woman in Charge franchise history to be named GM and just the fourth in the NBA G League.

Fanan joined the organization prior to the 2018-19 season as the Director of G League Player Development, where she worked with players off the court initiatives through league and team programming. Over the previous three seasons, she served as Assistant General Manager under Yu. She was instrumental in assisting with the roster construction of the Charge, as well as continuing her role overseeing player development initiatives and NBA G League scouting.

Prior to joining the organization, Fanan co-founded and managed her own agency, 2Talent Sports Management, where she built a roster of athletes to assist their needs through player contracts, individual business interests and community engagement. Her experience also includes an Assistant General Manager role with Maccabi Tel Aviv of the EuroLeague (2005 to 2009), as well as NBA Summer League, NBA Basketball Without Borders and the NBA’s Global Camp in Italy.

She graduated from NYU with a bachelor’s degree in Sports Marketing and Sports Management.

The Cleveland Charge is an American professional basketball team in the NBA G League based in Cleveland, and are affiliated with the Cleveland Cavaliers.